Skills & Competencies for Database Marketing Manager

Database Marketing Manager job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Database Marketing Manager

Manages a staff of analysts responsible for the maintenance of the organization's marketing database.

JOB RESPONSIBILITIES for Database Marketing Manager

Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns.

Database Marketing Manager SALARY RANGE

BASE 50%
$131,927
TOTAL 50%
$144,420
Job Level
M02
Job Code
SM15000332
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Database Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Database Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

10 general skills or competencies (Job family competencies) for Database Marketing Manager

1 Job Family Competencies – Business Intelligence
Proficiency Level -3
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Explains the data modeling and reporting concepts applicable to business Intelligence.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects business intelligence data to analyze our business's competitiveness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Partners with the management in streamlining business intelligence and analytics tools.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Drives the overall data quality improvement initiatives to leverage business intelligence tools.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates overall solutions for various complex enterprise needs in the business intelligence area.
See 4 More Skill Behaviors
2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
See 4 More Skill Behaviors
3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Database Marketing Manager

1 Core Competencies – Predictive Analytics
Proficiency Level -4
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Differentiates between predictive analytics and machine learning.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects data from specific sources to support data processing in predictive analytics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses statistical models to predict data patterns and identify risks and opportunities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Monitors performance to ensure accuracy and relevance of predictions in driving organizational growth.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads predictive analytics modeling tasks to advance interests and improve operations of our business.
See 4 More Skill Behaviors
2 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes organizational Key Performance Indicators (KPI) frameworks and management processes.
See 4 More Skill Behaviors
3 Database Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Database Marketing Manager
Proficiency Level - 4
5 Competency for - Database Marketing Manager
Proficiency Level - 5

Summary of Database Marketing Manager skills and competencies

There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.